Table of Contents
INTRODUCTION
What Will You Learn From This Website
What this Website is Not
PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE
Basic Market Components
Supply
Demand
Price, Bids, Asks
Elasticity
Pricing
Demand
Supply
Real Arbitrage Example
Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market
Development, Traffic, and Hedging Your Cash Flow
Part 2 of Development, Traffic, and Hedging Your Cash Flow
PART II: Valuing a Website: What is Your Site Worth?
 
The Headaches Pricing Websites
Historical Growth: Geometric Mean vs. Average
Terminal Value
Summary of Discounted Cash flow Analysis for Website Valuation
Market Value Approach to Website Valuation
A Note on Using Metric Multiple Website Valuation Models
Welcome to ProWebValue.com!  

"There are several ways to reasonably value a company...cash flow analysis and multiple analysis estimate the opportunity's value based upon future events" - Roberts/Walton, Purchasing a Business, Harvard Business Press

 

The sole purpose for learning how to apply real asset valuation techniques to websites is to take advantage of an immature market.

 

As the market for buying and selling websites matures, standard pricing methods will be established just like every other mature market in the business world today.

 

What you will learn from this Website:

1.) A full understanding of how websites profit from buying and selling advertising

2.) How to perform a professional website valuation using a variety of real-world business techniques.

In detail, step-by step, with a pre-formatted spreadsheet to do all the math.

3.) Techniques and detailed analysis of online marketing methods to create positive cashflow and increase a website's value

4.) Listings of major contextual ad programs, Pay-per-Click and affiliate ad systems, and where to buy and sell websites

Armed with the above knowledge, you can:

1.) Establish a fair market foundation price for any website

2.) Profit from buying underpriced websites

(i.e. "I know the website is worth at least this much, so I'll pay anything less!")

3.) "Build, increase value, sell, REPEAT"

Start exploring the vast amount of information on buying and selling websites using the links on the left!

 

Download customizable spreadsheet* included with all formulas and line-by-line explanations to go along with the website valuation section of the website! *(requires Microsoft Excel)

 

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